SOI. – The Automatic Handbag Light

Car keys, house keys, smartphone, wallet – these are the items you’ll find in almost every handbag. Yet 3 out of these 4 items regularly get lost inside your own bag. Sound familiar? You’re about to leave the house and suddenly can’t find your keys. Or your phone rings and seems to have disappeared into the depths of your handbag. And of course, thanks to Murphy’s Law, it’s always when you’re in a hurry. Even though the search is frustrating, replacing your favorite handbag isn’t really an option – so the stress continues.

Put an end to the endless search – with the automatic handbag light!

According to the study “Bag Stories,” women spend an average of 76 days of their lives searching for items inside their handbags. That’s a lot of time – too much, if you ask us. So we developed a solution: SOI. – the automatic handbag light. This LED light automatically turns on when it detects your hand. After a short time, it switches off again – completely without a button. Thanks to its bright light, you can instantly find your keys, phone, or other items. SOI. products eliminate stressful searching and bring order back to your bag.

Intuitive and automatic – how the LED handbag light works

The SOI. light from Brainstream requires no complicated setup. It works fully automatically – without switches, buttons, or controls. The LED light turns on instantly when you reach into your bag. How is that possible? Thanks to a sensor that detects both movement and characteristics of the human hand. SOI. doesn’t activate when you simply move your bag – only when you are actually searching inside it.

The light stays on for about 10 seconds, giving you enough time to find your keys, phone, lipstick, or any other item. It then switches off automatically, making it not only convenient but also energy-efficient. The batteries last approximately 1.5 to 2 years – around 6,000 cycles, meaning 6,000 effortless searches inside your bag.

Its elegant, timeless design, soft-touch shape, and lightweight construction (only 50 grams) make SOI. an essential everyday companion you won’t want to miss.

SOI. isn’t just for handbags – discover its versatility

We originally developed SOI. because we were amazed that people spend so much time searching inside their handbags. But handbags aren’t the only places where items get lost. Any large, unorganized bag without compartments can quickly turn into chaos. That’s why SOI. is perfect for many other situations as well:

• For suitcases – travel stress-free

Whether you’re heading on vacation or a business trip, items can easily get lost in your suitcase. Instead of unpacking everything at the airport or train station, SOI. helps you instantly find what you need – even in the dark.

• In backpacks – focus on the adventure, not the search

When hiking or traveling, backpacks often hold many small items but lack proper organization. SOI. ensures you can always find your gear or snacks – whether in the forest or on a mountain.

• In tents – no more chaos while camping

Camping trips and festivals often mean quick setups, especially in bad weather. Your gear gets tossed into the tent, and later you’re left searching in the dark. SOI. helps you find your pajamas or toothbrush instantly – even at night.

• For tool bags – stay safe and organized

Poor lighting in tool bags can be more than just inconvenient – it can be dangerous. When tools and loose nails are thrown together, finding the right item quickly becomes a challenge. With SOI., you can safely and easily locate your tools and avoid injuries.

Available in different sizes and colors

Big or small – choose the perfect LED handbag light

SOI. is available in two different sizes. The classic version SOI. has a diameter of 7 cm, while SOI.mini measures 5 cm and is perfect for smaller bags or clutches.

If you prefer more color, you can choose from different packaging options such as red, orange, green, or blue. The LED light itself is always white to ensure optimal illumination.

More stability – the SOI. Base

If you want to use SOI. as a soft light source next to your bed or in dark rooms, the SOI. Base is the perfect addition. It keeps the round light securely in place, ensuring it stays exactly where you need it.

Put an end to frustrating searches inside your bags. Bring light into the dark with the SOI. handbag light by Brainstream – and enjoy more comfort in your everyday life!